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at a high point, this was it. The victory, like the season and six year ride, was nearly perfect, filled with big plays by big time athletes and a couple monumental celebrity sightings along the way. The consensus No. 1 team in the country finished 15 0 and outscored opponents 776 184. "At the end of the day, I just love this place and love this school and program so much," Sanchez said. "Everyone gives so much. It’s bittersweet to end any season, but especially this one. This one was truly special." How much more special can it get when Muhammad Ali, "The Greatest," shows up for his first varsity football game to watch his grandson , an ultra talented backup sophomore tailback who carried the ball just four times for 137 yards and touchdown runs of 34 and 91 yards? The latter, in the closing two minutes, was supposed to close out the clock. Instead, Walsh skipped right, broke three or four tackles, spun out of another and sprinted the last 50 yards untouched

"already knew?" It may have cost $1,000 to keep the customer, but it will cost $5,000 simply to replace them. It little wonder marketing costs continue to rise. Word of Mouth The second greatest lie in marketing is that the company relies on word of mouth advertising to attract new business. The fact is that everyone relies on word of mouth to get new customers. Ford does it. McDonald does it. IBM does it. Coca Cola does it. Hershey does it. In fact, for years Hershey was proud of the fact that word of mouth was the only marketing activity they had. The problem was they lost customers and market share. They had to become more aggressive and more visible in their marketing and communications efforts. Word of mouth is a powerful tool, but you have to look
Cheap NFL jerseys at all aspects of word of mouth. For example, noted marketing expert Bill Davidow recently noted that TARP (Technical Assistance Research Programs) pointed out that only one out of
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